We build and run your Meta channel, starting from what already works.
Three funnels, one audience, 90 days. The offers come from four months of testing against your market.
TL;DR
We build and run three Meta funnels for you, a VSL, a lead magnet and a webinar, all against the same audience, so you find out which one your market actually wants. We do the execution and you see all of it. Every decision we make gets written up or recorded inside your own campaigns, so you finish with a full library of SOPs and walkthroughs covering the whole channel, and we go through the numbers together for an hour every week. At the end you have a channel that works and a team that knows how it works.
- Term
- 3 monthsKickoff in 3 business days, first funnel live in month one
- Investment
- $8,500 / month$25,500 across the term, or $21,675 paid in full
- Media budget
- $200 / day per live funnelPaid by you, straight to Meta
Where this starts
Today PropFuel runs LinkedIn and a Google search campaign. Meta is not running at all. And the webinar you already produce and already publish sits on the site with no paid traffic pointed at it.
Paid channels rarely stall because the strategy was wrong. They stall because nobody has the hours or the background to own them week to week, so the work slides into next month and next month looks the same.
Here is the part worth saying out loud. PropFuel exists because guessing is expensive. You sell associations the ability to know which members are leaving before they go. Your own top of funnel is the one place still running on a guess, and you are the last people who should have to live with that.
Where this ends up: a Meta channel that is live and producing demos, a ranked answer on which of the three funnels your market actually responds to, and the whole thing sitting in your account documented well enough that it does not depend on anyone outside your building.
Three things have to happen for that
There are only three worth running
For a business that sells the way yours does, three funnels are worth putting on Meta: a VSL that books demos, a lead magnet, and a webinar. Everything else you will get pitched is a variation on one of those three.
So we are not going to invent a fourth. We build all three, run them against the same audience, and settle it with your own numbers. The channel is live and working from the first month either way, rather than waiting on a verdict.
We are not starting from zero on your market
Most agencies would spend your first two months learning who your buyers are and what makes them reply. We have been doing it on your account since June, which means that part is already paid for.
So the offers going into these funnels are not guesses, and no one has to spend your budget learning what we already know. The channel is new. The messaging is not.
The three funnels
Same audience behind all three, so the comparison means something. Which offer goes into each one, and in what order they launch, gets decided together at kickoff rather than guessed at in a document.
VSL to booked demo
One video does the selling, the calendar opens underneath it, qualifying questions attach to the booking. One page, one video, one action.
Shortest build and closest to the motion you already run. Your team takes demos today, so this is the fastest route to a number you can trust, and it sets the baseline the other two get measured against.
Lead magnet
A gated asset your buyers actually want, with the nurture sequence and the retargeting behind it.
Lowest friction of the three, so it reaches people who are nowhere near booking a call yet. It also builds the list and the warm pool that the webinar needs in order to have anyone in the room.
Webinar
Registration page, promotion window, pre-event nurture and reminders, then the follow-up on everyone who registered and did not attend.
Associations buy on education, and this is the only one of the three where a stranger can go from ad to signed inside a week. You already make this content and publish it ungated, so the muscle exists and only the funnel is missing.
How they run against each other
Audience architecture, tracking and Meta's Conversions API, and the messaging pulled out of what we have already run for you. Nothing goes live before the measurement does, because a funnel you cannot read is a funnel you cannot compare.
A funnel takes us about a week to build, so they arrive early rather than spread across the quarter. Each one stays on when the next one launches. Media budget rises only as funnels go live, and we spend nothing on a funnel that is not running.
For the back half of the term all three are live against the same audience at the same time. That is a direct comparison rather than three separate snapshots taken in three different months.
If one funnel pulls clearly ahead it gets more budget and more creative. Switching away from something that is working because a plan said so is the fastest way to waste a quarter.
Seeded from your customer list, your website converters and the verified contacts we hold, then held constant. Rebuilding it between tests would restart Meta's learning phase and leave you comparing funnels against different people.
It starts with two hours in a room
We do not decide your offers, your order or your success measures in a proposal. We decide them with you, once, properly, before anything gets built.
Within 3 business days of approval. You, us, and whoever on your side owns the number.
We go through your CRM, your closed-won, the channels you already run and everything four months of outbound has taught us about your buyers. You leave with the written plan for the 90 days.
What gets settled that day
- Which offer goes into which funnel
- The order they launch in
- What counts as a win, in writing, per funnel
- How the audience gets seeded and where it comes from
- What your team signs off on and how fast
- Where budget goes first and what moves it
How we decide what wins
Your sales cycle runs months and often needs board approval, so closed revenue cannot be the yardstick inside 90 days. These can be, and they get agreed at kickoff rather than argued about at the end.
| Funnel | Cost per lead | Association fit | Cost per booked demo | Verdict |
|---|---|---|---|---|
| VSL to booked demo | ...... | ...... | ...... | ...... |
| Lead magnet | ...... | ...... | ...... | ...... |
| Webinar | ...... | ...... | ...... | ...... |
What is included
You asked for a launch you run with us, not one handed over finished. That shapes every line below.
We run it
- Offer and funnel architecture for all three
- Landing pages, copy, design and build
- Creative production and weekly testing, static and video, made for association buyers rather than pulled from a template library
- Audience build, lookalike modeling and account structure
- Tracking and conversion instrumentation per funnel
- Daily campaign management and budget decisions
- Reporting you can open yourself, not a monthly summary
- Everything built inside your ad account, yours from day one
You stay in the room
- A 60 minute working session every week with Yusef, not an account manager
- KPIs, numbers, what changed and what happens next
- Shared Slack, answered the same working day
- SOPs and recorded walkthroughs built from your own campaigns
- Documentation ships alongside the work, not as a dump at the end
- A full handover session in the final month
After 90 days you could run this without us
Worth naming, because it is a fair question. Done-with-you normally costs less than done-for-you, because the client absorbs part of the work. That is not the case here. We do the execution and build the enablement layer alongside it. More work, not less.
It is your account, not a course
The material is recorded from your funnels, your creative and your numbers as we work. What you learn applies to the thing you actually own, rather than to a generic example that behaves nothing like your market.
The rule we work to
Anything we do that is not obvious from the account itself gets written down or recorded. Not a selection of highlights, and not only the mechanics. The decisions too, including the ones where we changed our minds.
The standard it is held to
Someone who does not know the account can pick up the material and set up a campaign without needing to ask us a question. If it does not clear that bar, it is not finished.
Why we build it this way
A channel only the agency understands is a liability dressed up as an asset. You should be able to end this and keep the machine running. In our experience clients who can do that get better work out of us, not worse, because nothing we do depends on staying indispensable.
What gets documented
- The ad account, the audiences, the pixels and every landing page
- Every creative asset produced across the three funnels, source files included
- The SOP set covering the eight areas above
- Recorded walkthroughs shot inside your own campaigns, not a generic library
- The written decision log what we changed, when, and what made us change it
- Twelve working sessions, recorded and kept, so nothing lives only in someone's memory
- The 90 day comparison across all three funnels, with the ranking and the reasoning behind it
Who does what
FNNL
- All three funnels: architecture, pages, creative, build
- Audience, tracking and campaign management
- Weekly optimization and budget decisions
- Reporting, SOPs and the recorded library
- The weekly session and same-day availability in between
PropFuel
- Two hours for the kickoff, then 60 minutes a week
- Access to the ad account, your CRM, analytics and the site
- Brand assets, and sign-off on offers and creative
- A host and the content when the webinar funnel goes up
- Sales follow-up on the leads that come in
- Media spend paid directly to Meta
Two ways to pay
Paying up front takes 15 percent off the term. Either way the work starts the moment it clears.
Billed monthly in advance across the three month term. $25,500 in total.
Start monthly
One payment, the whole term settled. Saves you $3,825 and there is nothing to process again for 90 days.
Pay in full
Questions before you commit?
Grab a slot with Milan. No prep needed, bring whatever is unclear.
Continuation past month three gets agreed during month three, based on what the numbers say. No automatic renewal and no notice period to remember.